New Label Luxe! 'MADLY Sweetly' is in Stores Now
New label alert!
Recently I was invited to the Loobie’s Story Workshop to view its newest label ‘MADLY Sweetly’. It is a collection created to appeal to the individual in every woman that craves timeless style, personalised with a hint of quirk and fun. My eye was immediately drawn to the colours, pretty prints and the luxurious knits.
MADLY Sweetly encourages you to spoil yourself with beautiful knitwear blends including cashmere, alpaca and 100% Merino made not just for special occasions but for wherever your mood takes you. The pieces feel laid back but the luxurious fabrics make you feel like you are all dressed up with somewhere to go!
The more laid back silhouettes are perfect for winter when comfort is king, you'll feel snuggly and polished all at the same time. Grey and Navy feature heavly, making each piece easy to pair back with the rest of your wardrobe.
Designer Jolanta Kordonski Dixon debuts her Autumn/Winter 2017 Collection 'Paint Your Day' by inviting you to embrace your own look, wear it your way and celebrate who you are. When I met with Jolanta it was clear that her passion lies in knitwear. Each piece I tried was soft to the touch and had an unexpected detail or little quirk - one different coloured polka dot on the back, fringing at the hem or a beautiful trim.
Above, left to right:
- Ripe for Stripe Jacket, $229
- Tipsy Tonic Dress, $189
- The What Spot Cardigan in Black/Bianco/Melon, $229
- Flirty Flounce Top, $149
About her design process Jolanta says:
"My design process does not have a ‘fixed’ beginning or end. As I travel through my days, I collect ideas/concepts from things I see/notice like colour – perhaps in a flower, in food, a car etc etc to shapes and texture. I start to collect these ideas and think how that something precious could be part of my collection…..to celebrate little things in life through the clothes I design. This helps me to create from the heart garments that I believe are genuine, user friendly, have a personality, fit well and make you feel good. At some point in the process I start to collect prints that I think work and start to build a story. When I get stuck, I call for help from the hugely talented Loobies Story team as ‘fresh eyes’ can make such a phenomenal difference. When you live and breathe something so passionately for months at a time you can be quite blinded and miss small detail that can make a huge difference to the end garment."
My favourite piece is this standout paisley dress. I love pieces that are an outfit all on their own, the fabric skims the body and it has pockets! I've paired it with the lambswool cashmere blend wrap which comes in a variety of colours including 'Yacht' (pictured below) 'Blue Heaven' and 'Peony' which is a raspberry pink.
The MADLY Sweetly Wrap - $149.
'MADLY Sweetly' is available in sizes 8-16 (many of their 16's are quite generous and could potentially fit an 18). 'MADLY Sweetly' is stocked by independent retailers NZ wide, click here to find your nearest stockist.
This post was sponsored by 'MADLY Sweetly'. Please support the brands that support this blog.